MARKETING Members

Marketing Committee - led by Marketing Directors The goal of the marketing committee is to promote and enhance the Chapter’s visibility and image in Connecticut by: • Developing, refining and coordinating internal and external communications to create sustained member interest, attract new members, and increase public awareness of coaching generally and ICF-CT specifically. • Refining and ensuring the consistency of messaging for the chapter. • Positioning ICF-CT as the “go to” resource for expertise on professional coaching in Connecticut. • Making the most of ICF-CT’s website, emails/newsletters and social media. • Using other media outlets for specific purposes, as appropriate, including business journals, newspapers, and local radio and television.